Behavioral Pattern of Consumer Needs

      In this world, every man is a consumer or buyer according its need and demand. The consumer has a psychological phenomenon to buy something that will provide him or her fulfill desire. For everything a consumer can buy first he will do a research about the product like price, size, shape, color, taste, benefit or not etc.

      Before buying the consumers are go through the decision making process. In this process the consumer is make such decision like:-

  

• Product is desirable or not?

•  Which product is buying?

•  Where it form buy?

•  How much minimum cost to pay?

•  Quality of the products?

                There are some other question arises in the mind of the consumer before tang the decision for purchase a good.

Find out the needs of Consumer

To know that consumer actual status he is needed or desire of the product. For example: a man is thirsty and sits in a coffee shop. In this case, the need of man is a glassful of water but on the other hand it desires a cup of coffee or soft drinks. The need of consumer is affected by the perception of feelings. It’s depending on the internal factors and external factors both.

•  Internal Factors are those factors which are attract the consumer to-do and buy something’s. For example: you are feeling tired or sleepy and want to take some rest.

• External factors are those which effect the outer environment around him. For example: you are sitting in a favorite restaurant a feeling some hunger. 

The Consumer can recognize his need following 3 was out of 2 which are influence you:-

1. Evaluation of consumer’s current situation from this he is under stable or ducted the area of dissatisfaction. It’s an internal factor, influence of consumers.

2. Seeing advertisement in televisions, posters etc. and conversation with your friends, it might be cause an awareness of the need. (External Factors)

3. The seller’s ability to find out the need or customer or uncovered the need, this shows the consultative ability of selling. (External Factors)

Buying Behavior of Consumer:-

 1. Awareness of Need:- In this step the consumer is recognized and aware about his/ her need.

 2. Collect the information: - After identify the need of consumer he/she is go next process for collecting the information regarding his need. The intensity of purchasing is depends on big deal or small deal.

 3. Searching for more alternatives: - In this phase the consumer o for more market research and find out the some alternatives of the products. For the alternatives he finds out the quality, price, martial and satisfaction from the product.

 4. Purchase of Product:- In this step the consumer is finally purchase the good. If the consumer find out the product not desirable, so he will postponed the purchase until his satisfactory opportunity.

 5. Evaluation after purchase:-In this step the consumer evaluate the purchase decision of good whether he is happy or not. As a marketer or seller, it’s important to understand his process.

 

In the end the consumer decision making process can help you to drive the business goals and marketing decisions.